Talking head interviews are a key component to marketing, testimonial, television, documentary, and corporate videos. A story is gathered through questions asked to employees or customers. Then through the post production (video editing) part of the project, the story is cut up to create the message you are trying to achieve.
The main success to a good interview video is a natural conversation with the subject. Keeping the setup small, and the space comfortable creates an inviting environment for the subject. Anyone who doesn’t need to be in the room should step out to avoid being a distraction. And if they’re other people in the room, don’t let them stare at the talent behind the camera. It makes people more nervous. You probably wouldn’t like a bunch of people staring at you even if you were not behind the camera. When interviewing the subject, let them do most of the talking, and only ask questions to guide the interview.
Make sure to avoid close-ended questions—close-ended questions typically generate “yes” or “no” as an answer. Focus on questions that have a “why” or “how” in them, these are generally open-ended questions. By doing this, you’ll get meaningful responses. This is key to creating a powerful story. Also a very important thing to know is that you need to have the interviewee add the questions into their answers because you will not here the interviewer, in most cases, on the final video. Example;
What is your name?
My name is John Anderson
Knowing what questions to start with can be difficult. To make it easy, we put together a list of some of the questions we ask when filming testimonial and corporate videos.