It’s Kitchen Nightmares meets Restaurant Impossible meets Bar Rescue meets Retail.
Across America, with the economy hitting them hard, retailers from Mom & Pop Shops to Rodeo Drive LuxuryBoutiques, are closing. Businesses are dying for these entrepreneurs and usually taking their family down with their dreams. What went wrong? Location? Products? Pricing? Merchandising? Branding & Advertising? Store personnel? In store environment? Unfortunately, in most cases, it’s all the above. There is only person who can save these stores and save these dreams…
Tina Wilcox. ABC News dubbed her the “Jane Goodall of American Retailing.” Her client’s call her “The High Priestess of
Retail.” She is one of the foremost creative experts in trend, consumer behavior, product development and all things retail. She has advised more than 250 retail chains including Target, Starbucks, Victoria’s Secret, the Limited, ToysRUs, Nordstrom & Best Buy. And, she has handled creative assignments for top Brands including Nike, Disney, Coca Cola and Estee Lauder. With a reputation for bulls-eye insights, quick thinking, humor and no bullshit, she appears regularly on ABC’s Primetime and Good Morning America, NBC Nightly News, BBC and even NHK Japan. Each week, Tina will visit a new establishment with a myriad of problems. She will delve deep into the inner workings of each store and explore everything from the wrong product mix to bad fashion tastes to tacky store interiors to off-target branding and advertising to lazy and inexperienced staff, all to diagnose the real problems. Whether she changes the store’s operations, updates the product mix or gives the establishment a complete makeover, Tina will do whatever it takes to try and turn these stores into popular, successful and, most importantly, money-making businesses. It’s up to the store-owners to take her advice and use it, or face closure. Using her internationally recognized expertise and knowledge, Tina will put her name and reputation on the line to bring these stores her own brand of…Retail Therapy.
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