18 Types of Videos That Every Business Can Use

Videos are an effective way to engage customers and promote your business. They are versatile, informative, and easily shared on social media and your website, which makes them an invaluable marketing tool. With so many types of videos available, it can be difficult to decide which ones to use for your business. That’s why we’ve created this comprehensive list of 18 types of videos that every business can use.

1. Explainer Videos:

Explainer videos are short, informative videos that explain what your business does and how it can help your customers. They’re perfect for introducing a new product or service, and can also be used to explain complex topics in an easy-to-understand way.

2. Product Videos:

Product videos are great for demonstrating the features and benefits of a product, as well as how to use it. They can be used in eCommerce stores to showcase products, or in marketing campaigns to build interest and anticipation.

3. Demo Videos:

Demo videos can be used to showcase the features and functionality of a product. They’re great for giving customers a better understanding of what they can expect from the product, and can be used to “sell” customers on a product before they make a purchase.

4. Tutorial Videos:

Tutorial videos show viewers how to use a product or service, step by step. They’re great for teaching customers how to use a complex product, or for providing helpful tips and tricks.

5. How-to Videos:

How-to videos are similar to tutorial videos, but instead of focusing on a single product or service, they provide general advice on how to do something. They’re great for providing helpful information and increasing engagement.

6. Unboxing Videos:

Unboxing videos are a great way to show off a product’s packaging and features in an exciting way. They’re perfect for creating anticipation and generating excitement around a product launch or promotion.

7. Customer Testimonial Videos:

Customer testimonial videos are a great way to show potential customers how your product or service has helped your existing customers. They’re also a great way to showcase positive reviews and feedback from customers.

8. Behind-the-Scenes Videos:

Behind-the-scenes videos provide an inside look into your business, which can help build trust and loyalty with your customers. They’re also great for humanizing your brand and showing customers the people behind your company.

9. Interview Videos:

Interview videos are a great way to introduce customers to the people behind your business, as well as show off their expertise and knowledge. They’re also perfect for providing valuable information about your industry and answering questions from customers.

10. Animations:

Animations are great for creating entertaining and eye-catching videos. They can be used to explain complex topics in an engaging way, or to simply entertain and engage viewers.

11. Live Videos:

Live videos are perfect for engaging with customers in real-time and providing them with a behind-the-scenes look at your business. They’re also great for hosting Q&A sessions and giving customers an inside look into how your business operates.

12. Event Videos:

Event videos are a great way to document important events and give viewers a behind-the-scenes look at what goes on. They’re also great for showcasing the people behind your business and giving customers a glimpse into the culture of your company.

13. Educational Videos:

Educational videos are great for providing valuable information to customers and helping them learn more about your industry. They can be used to explain complex topics in an easy-to-understand way and are perfect for building trust and loyalty with customers.

14. TV Commercials:

Television Commercials are a great way to promote your business and its products or services. They’re perfect for creating awareness and generating interest in your business, and can be used to target specific demographics. 15. Video Ads: Video ads are a great way to reach potential customers and drive traffic to your website. They can be used to promote specific products or services, or to simply create awareness of your brand.
 

16. Corporate Videos:

Corporate videos can range from a company overview video to a internal sales video. Great way to show-off your organization.
 

17. Health and Safety Videos:

Many companies use safety orientation videos when new contractors or visitors come into their facility. A visitor orientation video would be used for new visitors and a contractor orientation video would be much more detailed about the safeties while working in a facility.
 

18. Infomercial:

Infomercials are used to sell mostly consumer products to the public via the television. Infomercials can be in long or short form format. Typically a long form infomercial is about a half-hour and a short form infomercial can range from a minute to two minutes.

No matter what type of business you have, there’s a type of video that can help you reach your goals. From explainer videos to TV commercials, these 18 types of videos are an invaluable asset for any business.

If you’re interesting in a video for your business, please reach out for free information and a free quote.