Few Tips to market your video production company, build your clientele!
Starting your own video production company could be tough work if you don’t have the proper production skills and most of all a business marketing background. You do need a good portfolio and a clientele list, but without having a good marketing background you may never get off the ground. I spent many years in sales and marketing before we made the decision to open up the doors at BusyBoy Productions. The principles I learned can be easily applied to anyone starting a video production company.
The tips we’ll discuss are actually practical tips. You’ll find that when you’re waist deep in the hustle and bustle of owning and running a video production company, you might forget practical things like the six tips below. There are plenty of other sources of sound advice out there, so do your research!
Do your research. We are always doing our research to see what markets are available to us and who our competitors are.
By knowing your competitors their strengths and weaknesses, we were able to develop a solid marketing strategy. In turn, we were able to go into these new markets and establish ourselves quickly, setting ourselves apart from the competition.
Don’t undercut the competition. If you go into a market and drop your price extremely low and undercut other companies, then you’re really putting yourself at a competitive disadvantage. Your low rates could be seen as a sign of sub-standard production value by clients, and you’ll potentially lose connections with other companies. Also it typically becomes twice the work when taking on clients that don’t want to pay the standard rates. Stand strong and ask for a fair production cost. Clients definitely get what they pay for in this business. Clients should know better not to cut corners on marketing.
Showoff your Work
There are many ways to showcase your value, like a company website, social media, and streaming services that show your reel. But the key word here is value. The thing you need to market more than anything is just that, the value of your production company.
What is your value? What kind of awards have you won? Do you specialize in certain categories? So, if your company does something really well above other things, then showcase that. This has value to a potential client. And it also may help you gain a competitive advantage over your competition.
Networking is another key component to creating a successful video production company. Getting out there and shaking hands and having face-to-face time with clients is a big deal. You’ll find that there are trade organizations online and in a major city near you. Join these organizations and put in the effort to connect with people at these events.
This is a common practice when starting early on. But don’t just stop there. Find potential clients through your market research and gain face time with them. Talk with them. Talk to anyone and everyone. Be personable. Engage with clients and show an interest in their product or service.
Explain the value of video. For small businesses, video marketing it is like having a moving full colored brochure. Also it makes it easier for a client to decide if they want their product or services.
Ask for Referrals and Testimonials
In this industry, no matter if you’re doing industrial, commercial or even big-budget production work, it’s all who you know and who can vouch for you. This is where client referrals come into play. If you’ve established a great collaborative relationship with your client and they’re happy with your work, then ask them to provide you a short testimonial about their experience. Being able to have this type of marketing on a website or social media page is huge for any production company.
That means you’re going to need to produce quality work in a professional manner.
Produce A FANTASTIC Quality of Work
If you produce quality work, then your clients will see this and want to continue to do business. They’ll even tell others about your professionalism and craftsmanship. This doesn’t mean that you go out and quickly produce a project with no regards to prep. If you present the client with something that was never fully planned out, they’ll notice it and choose not to use you again.
In order to make great work, you need to communicate clearly with your client. Plan and develop accordingly. Making your client happy about the work you’ve accomplished should be your ultimate goal. If you do this, they’ll spread the word about you. There is no better marketing tool than others speaking highly of you and your video production company.
Are these tips helpful to you? Do you own a production company? Do you have additional tips to add? Share them with us in the comments below.