How Infomercials Convince People to Buy

Infomercials are television commercials that provide a detailed explanation of a product and its benefits. They are often used to sell products that are of questionable and are a bit gimmicky at times, but it will probably solve a problem. Despite this, infomercials can be incredibly effective in convincing people to buy products. Here are some of the ways that infomercials persuade people to buy.

1. They Create a Sense of Urgency:

Infomercials often create a sense of urgency by offering limited time offers or discounts. This encourages people to make a purchase quickly before they miss out on a great deal.

2. They Appeal to Emotions:

Infomercials often appeal to people’s emotions by showing how their lives can be improved by the product. They usually feature real people who have experienced the benefits of the product and are happy with the results.

3. They Feature Testimonials:

Infomercials often include testimonials from satisfied customers. These testimonials can be very powerful in convincing people to buy the product.

4. They Focus on Benefits:

Infomercials focus on the benefits of the product rather than the features. They explain how the product can make life easier or more enjoyable.

5. They Offer Money-Back Guarantees:

Infomercials often offer money-back guarantees to provide customers with a sense of security. This gives people the confidence to purchase the product without worrying about wasting their money. These are just a few of the ways that infomercials persuade people to buy products. By focusing on benefits and creating a sense of urgency, infomercials can be incredibly effective in convincing people to make a purchase.


Infomercials have worked for years and produce millions of dollars for a single campaign. Infomercials simply work for certain products if done properly. For an infomercial for your product, contact BusyBoy Productions. We are a Minneapolis based video production company that can help you with all your cinematic needs. Contact us at 818-561-600 to discuss your project!